First Retail Group is a leading specialist retail strategy consultancy. With a proven track record of delivering transformative retail solutions, we have worked across many categories and regions, providing unparalleled experience and market knowledge. From high-street flagships to airport precincts, museum stores to university campus stores, our deep sector expertise enables us to tailor strategy, commercial insight, and operational excellence to the unique demands of every retail environment. Whether you are launching a new retail concept, optimising an existing operation, or seeking a comprehensive strategic review, our multidisciplinary team brings the clarity, sharp insight, and confidence that comes from decades of real-world experience.
End-to-end retail strategy consulting — from concept development and range planning to commercial performance reviews, training and store network optimisation.
Specialist retail strategy for food & beverage, resorts, entertainment and leisure venues — maximising revenue opportunities and elevating the guest experience.
Purpose-built retail solutions for the pharmacy sector and health and wellness service providers balancing commercial performance with patient well-being.
Strategic retail consultancy for tourism operators, airports, ferries and destination attractions – creating memorable visitor experiences and revenue growth.
Tailored retail strategy for museums, galleries, and cultural institutions — aligning the retail offer with brand identity while driving mission-aligned revenue.
Specialist retail consulting for universities, hospitals and business campuses, creating vibrant, successful stores and hospitality experiences supporting enhanced amenity.
Expert guidance for charities seeking to maximise fundraising potential from their retail portfolio. From store network planning to systemisation, training & sales strategies.
FRG are experts in delivering town and city centre retail and commercial strategies that help CBDs successfully adapt to changing audiences and category trends.
FRG partners with leading and emerging FMCG, healthcare, and industrial brands to optimise market channels, accelerate share growth, and align with evolving demand.
We bridge the gap between design vision and market reality. By working directly with designers, planners, sales leads, and leasing teams, we help property owners create consumer-orientated environments people actually want to buy, rent, and experience.
FRG designs, delivers, and continuously updates customised training programmes that build frontline skills and confidence across retail and service sectors, maximising workforce potential and driving sustained operational productivity.
We are specialist retail consultants. FRG builds customer connection, strong foot traffic, and solid revenue growth for consumer-facing businesses and public destinations. Our work covers retail, hospitality, healthcare, tourism, and service sectors, alongside commercial precincts, shopping centres, and cities.
Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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Commercial Sector Solutions