First Retail Group is Australasia's leading specialist retail strategy consultancy, with a proven track record of delivering transformative retail solutions across the globe. From high-street flagships to airport precincts, museum stores to university campus stores, our deep sector expertise enables us to tailor strategy, commercial insight, and operational excellence to the unique demands of every retail environment. Whether you are launching a new retail concept, optimising an existing operation, or seeking a comprehensive strategic review, our multidisciplinary team brings the clarity and confidence that comes from decades of on-the-ground experience across diverse markets.
End-to-end retail strategy consulting — from concept development and range planning to commercial performance reviews, training and store network optimisation.
Specialist retail strategy for food & beverage, resorts, entertainment and leisure venues — maximising revenue opportunities and elevating the guest experience.
Purpose-built retail solutions for the pharmacy sector and health and wellness service providers balancing commercial performance with patient wellbeing.
Strategic retail consultancy for tourism operators, airports, ferries and destination attractions – creating memorable visitor experiences and revenue growth.
Tailored retail strategy for museums, galleries, and cultural institutions — aligning the retail offer with brand identity while driving mission-aligned revenue.
Specialist retail consulting for universities, hospitals and business campuses, creating vibrant, successful stores and hospitality experiences supporting enhanced amenity.
Expert guidance for charities seeking to maximise fundraising potential from their retail portfolio. From store network planning to systemisation, training & sales strategies.
FRG are experts in delivering town and city centre retail and commercial strategies that help CBDs successfully adapt to changing audiences and category trends.
FRG partners with leading and emerging FMCG, healthcare, and industrial brands to optimise market channels, accelerate share growth, and align with evolving demand.
We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.
Level 3, 44 Victoria Street, Wellington, 6011
New Zealand
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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Commercial Sector Solutions