First Retail Group is a leading Australasian specialist retail strategy consultancy, with a proven track record of delivering transformative solutions. From high-street flagships to airport precincts, museum stores to university campus stores, our deep sector expertise enables us to tailor strategy and operational excellence to the unique demands of every retail environment. Whether you are launching a new retail concept, optimising an existing operation, or seeking a comprehensive strategic review, our multidisciplinary team brings the clarity and confidence that comes from decades of on-the-ground experience across diverse markets.

End-to-end retail strategy consulting — from concept development, seamless customer experience, and range planning to commercial performance reviews and store network optimisation.

Build internal skills and confidence to elevate service and drive performance. We help teams meet evolving customer expectations, build connection, drive sales and maximise productivity.

FRG's expertise in managing anti-social activity and crime and helping communities recover from impacts like natural disasters or construction provides unique solutions.

Tailored strategies designed to help towns, cities, and precincts thrive through solutions for revitalisation, construction impact management, community resilience, urban regeneration, retail development, and placemaking.

Our independence, objectivity, and commercial experience enable us to build strong connections and engagement alignment with stakeholders – driving participation and meaningful contribution to projects that impact communities.

We bridge the gap between design vision and market reality. By working directly with designers, planners, sales leads, and leasing teams, we help property owners create consumer-orientated environments people actually want to buy, rent, and experience.
We are specialist retail consultants. FRG builds customer connection, strong foot traffic, and solid revenue growth for consumer-facing businesses and public destinations. Our work covers retail, hospitality, healthcare, tourism, and service sectors, alongside commercial precincts, shopping centres, and cities.
Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
© 2026 First Retail Group. All rights reserved.
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