First Retail Group's Place Solutions draw on decades of specialist expertise to help towns, cities, and precincts thrive. From revitalising CBD retail environments and supporting communities through development disruption to building resilience, driving regeneration, and curating compelling new destinations, our place-focused strategies are tailored to the unique challenges and opportunities of every location.
FRG are experts in delivering town and city centre retail and commercial strategies, that help CBD's successfully adapt to changing audiences, consumer and category trends
Minimising impacts of construction work on the commercial sector and communities is a speciality. We help Councils and developers meet these responsibilities successfully
FRG's expertise in managing anti-social activity and crime, and help communities recover from impacts like natural disasters or construction provides unique solutions
FRG have worked with many areas that are undergoing regeneration – creating new centres and precincts to serve changing community needs and expectations
FRG's expertise in developing compelling consumer offers and experiences for new retail developments ensures the best chance of sustainable commercial success
Working collaboratively with communities to balance environmental, transport, and placemaking goals with commercial needs to drive sustainable socio-economic growth
We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.
Level 3, 44 Victoria Street, Wellington, 6011
New Zealand
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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Destination and Place Solutions