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Supplier Strategies

From product concept to shelf placement, we help consumer brands win space and build lasting market share. First Retail Group works directly alongside manufacturers and brand owners to sharpen category positioning, refine ranges, and build strong trade partnerships. We bridge the gap between product development and retail buyer demand - ensuring your ranges hit the precise commercial benchmarks, margins, and packaging expectations modern merchants demand.

Operating across Australasia, the US, and the UK, we help emerging and established brands make better trade decisions. By grounding strategy in marketplace data and commercial insights, we work with you to open doors across the retail sector and build ranges that engage consumers and grow market share.

How we help

Product & Category Strategy

We analyse market dynamics, category gaps, and purchasing behaviour to help brands build product lines that sell. From sharpening category positioning to identifying range extension opportunities, we ensure your offer is differentiated, relevant, and structured for commercial success.

Market Engagement

Getting onto the shelf requires speaking the retailer's language. We help brands build clear buyer proposals, structure trade terms, and align packaging and formats with merchant requirements—ensuring you build credible, long-term retail partnerships.

Performance Optimisation

Launching a product is only the first step. We review sell-through rates, refine merchandising strategies, and adjust range architecture to maintain commercial momentum. We work with your team to eliminate underperforming SKUs, protect margins, and drive repeatable volume.

Ready to explore our supplier solutions?

natural wellness products

Driving Gut Health Category Growth

When Go Healthy expanded its focus on the gut health category, First Retail Group helped drive in-store action through a nationwide educational roadshow. By bringing together pharmacy and health retailers, the events built vital awareness and skills. Ultimately, the roadshow gave frontline teams the confidence to effectively support their customers on the path to better health.

Picturekeeper's international expansion

Experience-Driven Tourism Retail

First Retail Group worked with technology developer Simplified IT Products to expand their Picture Keeper range into the UK and Australasia. We navigated international market entry and trade relationships, securing listings and prime shelf space across major retail chains. Today, Picture Keeper is the leading brand in the digital memory preservation space.

Picture Keeper

We engaged FRG to develop and manage international market development efforts for the Picture Keeper product line. Their team developed an initial 4-month international business development/marketing plan to help us quickly capitalise upon an upcoming holiday retail season, then implemented the plan flawlessly. Following this success FRG worked aggressively to attract the right kind of international distributors, successfully engaged their decision-makers and then managed the ongoing marketing of our brand after sell-in. The First Retail Group team are extremely connected, very professional and have many tools at their disposal. I highly recommend them. Great ROI – we benefited tremendously from their efforts. Matt Stanchie, Simplified IT Products

First Retail Group Ltd (FRG)

We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.

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Level 3, 44 Victoria Street, Wellington, 6011
New Zealand

hello@firstretailgroup.com

DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415

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