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Case Studies

Expertise in Action: See how First Retail Group is delivering results for commercial, NGO, and public-sector clients.

Retail & Place Strategy

Ashburton CBD Strategy

Driven by a strategy delivered by FRG, this Canterbury town is redefining the role of its CBD. The forward-thinking plan positions the destination to capture diverse new audiences while securing its long-term economic success.

Urban regeneration

Lower Hutt City Centre

Lower Hutt is preparing for a vibrant future featuring refreshed streetscapes, enhanced public amenities, improved transport links, and regeneration at scale. The team at FRG is proud to be working to help shape the plan.

Retail category development

Department of Conservation

New Zealand’s national parks are cherished by travellers from across the globe. To capture the spirit of these legendary places, an enchanting new product range has thoughtfully developed through strategy led by FRG’s tourism specialists.

Retail & Place StrategyStakeholder engagement

Impact in Action - Masterton Town Centre

When Masterton District Council, the Masterton Alliance and Tupu Ana – Masterton Chamber of Commerce needed to inject new life into their central business district, they turned to First Retail Group.

We delivered a high-impact town centre summit that united business and community leaders focused on the success of their CBD. By facilitating complex discussions around social resilience and economic development, we helped bring diverse community feedback into a unified, actionable strategy that is being rapidly enabled.

The result? A stronger, more vibrant centre that's perfectly aligned with Masterton’s 2050 "Our Future Our Story" vision for long-term growth and prosperity.

Tourism retailCustomer experience

Pacific Island Destinations

As Samoa’s premier tourism retailer and resort-wear brand, Janet’s is dedicated to setting the gold standard in regional retail. The family-owned company boasts a robust presence across the main island, including a prominent location at Faleolo International Airport.

To fuel its evolution, Janet’s leadership team partnered with retail experts FRG to refine its business model, elevate the customer experience, and map out a strategic growth plan—drawing on FRG’s proven track record across Australasia and the Pacific.

Today, Janet’s continues to build on this success, launching vibrant new clothing and product lines designed to capture the imagination of every visitor to these beautiful islands.

Hospitality strategyCampus retail

Commercial Campus Hospitality

To elevate their staff and visitor experience, Fletcher Building partnered with FRG to find the perfect formula. Through deep market research and strategic planning, the FRG team designed and executed a targeted Expression of Interest (EOI) process that attracted a large response from across the hospitality sector.

The result? Securing a premier operating partner to support and energise a vibrant business campus of over 1,200 team members.



Ashburton CBD Strategy

We were incredibly pleased with the partnership with First Retail Group throughout our project and beyond. They delivered everything they committed to and, in many cases, went above and beyond our expectations. From the outset, the team immersed themselves in Ashburton's town centre, taking the time to understand the community, connect with key stakeholders, and gain firsthand insight into the opportunities and challenges facing the CBD. Their approach was consistently professional, collaborative, and responsive. Most importantly, they listened. They actively sought feedback, adapted their thinking based on what they heard, and ensured the final recommendations genuinely reflected local perspectives and aspirations. It has been a pleasure working with a team so committed to achieving the best outcomes for our district.

Shelley Donnelly, Economic Development Lead, Ashburton District Council

First Retail Group Ltd (FRG)

We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.

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First Retail Group recognises the Tangata Whenua and First Nations people as the traditional custodians of the lands we operate on. We are committed to fostering meaningful partnerships with these communities, based on mutual respect, collaboration, and a shared commitment to a sustainable future.