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Healthcare Retail Strategy

Thriving in a shifting healthcare retail and service landscape. We work with pharmacies, health and wellness brands, medical providers and consumer health businesses to respond to evolving trends and drive performance – all backed by our cross-category expertise and proven enablement solutions.

Advantage

We develop the differentiation needed to stand out in a market shaped by trust, expectation, credibility, and changing customer expectations.

Performance

From category development to new service opportunities, we identify the levers that broaden relevance, increase revenue, grow margin, and enhance customer satisfaction.

Operational Excellence

We align people and process to help healthcare organisations deliver efficient, scalable operations that support clinical outcomes and commercial performance.

How we help

At First Retail Group, we equip consumer health brands, retailers, and practitioners with the evidence-based strategies required to thrive in a rapidly evolving healthcare environment. By combining deep sector expertise with rigorous market analysis, we collaborate directly with your leadership team to co-create bespoke, execution-ready strategies.

Ready to Transform Your Healthcare Retail Operations?

Partner with First Retail Group and turn your healthcare retail ambitions into measurable commercial results.

Case Studies

natural health

Category Growth for Gut Health

When Go Healthy expanded its focus on the gut health category, FRG helped drive in-store action through a nationwide educational roadshow. By bringing together pharmacy and health retailers, the events built vital awareness and skills. Ultimately, the roadshow gave frontline teams the confidence to effectively support their customers on the path to better health.

Dental products

Prosumer Dental Solution

Driven by a growing demand for specialist dental products among health-conscious consumers, industry supplier Henry Schein Shalfoon partnered with FRG to develop OralCarePlus, a direct-to-consumer sales channel. By seamlessly integrating in-clinic and online channels, OralCarePlus offers a curated range of unique products that allow consumers to extend the benefits of professional clinical care into their own homes.

First Retail Group Ltd (FRG)

We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.

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Level 3, 44 Victoria Street, Wellington, 6011
New Zealand

hello@firstretailgroup.com

DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415

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