Tourism Retail Strategy

Welcoming up to 80 busloads of visitors nightly to its world-famous Penguin Parade, Phillip Island Nature Parks is a cornerstone of Australian tourism—particularly for the Chinese market. To capitalise on this high volume, FRG was brought in to optimise product range, visitor engagement, and sales strategies. By elevating the guest experience, we helped Nature Parks convert visitors' desire for quality mementos into maximised retail revenue.

FRG partnered with Jacks of Fiji to drive sales conversion by refining store layouts, merchandising, marketing, and frontline selling skills. The initiative optimised the product offer and customer experience for distinct passenger demographics. By delivering a practical strategy alongside clear enablement tools, the team ensured store environments and staff were equipped to maximise revenue from incoming traffic.