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Hospitality & Leisure

Enabling hospitality organisations to thrive. At First Retail Group, we work alongside hospitality, entertainment, and leisure operators—from global brands to emerging concepts—to bring clarity to a constantly shifting market. By pairing deep industry insights with real-world operating experience, we work directly with your leadership team to build strategies that are ambitious, practical, and commercially grounded.

Whether you are updating an established brand, expanding into new locations, or rethinking the customer experience, we provide the objective advice and hands-on support needed to turn great ideas into profitable, long-lasting venues

How we help

Developing Potential

Through insight and analysis, we uncover hidden potential by tracking market dynamics, consumer trends, category performance, and competition. From customer journey mapping to location intelligence, we reveal the opportunities that sharpen decision-making and unlock growth.

Driving Performance

We help hospitality operators improve growth and profitability through retail strategy that brings together omnichannel planning, operational efficiency, and location optimisation. By strengthening market positioning, innovation, and differentiation, we create a clearer route to competitive advantage.

Embedding Change

Lasting success depends on more than strategy alone. We support cultural shift and change management that embed new ways of working, while our project delivery and sustainability solutions help turn transformation plans into practical, measurable outcomes.

Connect with our Retail Experts

Case Studies

Auckland Venues

Hosting on a Grand Scale

Strengthening Competitiveness and Performance First Retail Group partnered with Auckland Venues to drive commercial performance across its premier hospitality operations, including the Aotea Centre. Working alongside the organisation's leadership and operational teams, we delivered the in-depth commercial analysis and hands-on guidance needed to streamline workflows, protect margins, and future-proof their food and beverage ventures – a key part of the Auckland Venues business.

Future-focused leisure offers

Heart-of-Community Hospitality

Aligning Portfolios with Evolving Audiences. First Retail Group worked with Trust House Wairarapa to support future planning and long-term resilience across their diverse hospitality and retail assets. Leveraging deep sector insights and regional trend analysis, we provided the strategic framework needed to evaluate their multi-venue model, identify commercial opportunities, and confidently guide a forward-thinking plan tailored to their unique market.

First Retail Group Ltd (FRG)

We are specialist retail consultants. FRG builds customer connection, strong foot traffic, and solid revenue growth for consumer-facing businesses and public destinations. Our work covers retail, hospitality, healthcare, tourism, and service sectors, alongside commercial precincts, shopping centres, and cities.

Contact

Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ

hello@firstretailgroup.com

DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415

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