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Hospitality & Leisure

Enabling hospitality organisations to thrive. At First Retail Group, we provide hospitality and leisure innovators – including some of the world's leading operators across entertainment, hospitality and experience-led leisure categories – with the clarity needed to excel in a rapidly evolving market. By combining deep industry knowledge with hands-on operational reality, we work side-by-side with your leadership teams to interpret potential and build tailored strategies that balance ambition with commercial execution.

Whether you are modernising a legacy brand, scaling into fresh territories, or redefining the guest journey, we deliver the objectivity and practical expertise to turn concepts into high-performing destinations and maximise performance.

How we help

Developing Potential

Through insight and analysis, we uncover hidden potential by tracking market dynamics, consumer trends, category performance, and competition. From customer journey mapping to location intelligence, we reveal the opportunities that sharpen decision-making and unlock growth.

Driving Performance

We help hospitality operators improve growth and profitability through retail strategy that brings together omnichannel planning, operational efficiency, and location optimisation. By strengthening market positioning, innovation, and differentiation, we create a clearer route to competitive advantage.

Embedding Change

Lasting success depends on more than strategy alone. We support cultural shift and change management that embed new ways of working, while our project delivery and sustainability solutions help turn transformation plans into practical, measurable outcomes.

Ready to Transform Your Hospitality & Leisure Business?

Partner with First Retail Group and turn your hospitality ambitions into measurable commercial results.

Case Studies

Auckland Venues

Hosting on a Grand Scale

Strengthening Competitiveness and Performance First Retail Group partnered with Auckland Venues to drive commercial performance across its premier hospitality operations, including the Aotea Centre. Working alongside the organisation's leadership and operational teams, we delivered the in-depth commercial analysis and hands-on guidance needed to streamline workflows, protect margins, and future-proof their food and beverage ventures – a key part of the Auckland Venues business.

Future-focused leisure offers

Heart-of-Community Hospitality

Aligning Portfolios with Evolving Audiences. First Retail Group worked with Trust House Wairarapa to support future planning and long-term resilience across their diverse hospitality and retail assets. Leveraging deep sector insights and regional trend analysis, we provided the strategic framework needed to evaluate their multi-venue model, identify commercial opportunities, and confidently guide a forward-thinking plan tailored to their unique market.

First Retail Group Ltd (FRG)

We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.

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Level 3, 44 Victoria Street, Wellington, 6011
New Zealand

hello@firstretailgroup.com

DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415

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