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Healthcare Retail Strategy

Thriving in a shifting healthcare retail and service landscape. Healthcare retail and wellness services are changing fast, and staying ahead requires specialised insight. At First Retail Group, we work with progressive pharmacies, health brands, and medical providers to translate shifting market trends into real growth and diversification opportunities. By combining market intelligence with practical operational experience, we work alongside your leadership team to build clear, realistic strategies to leverage this potential. Crucially, we ground every plan in front-line execution, ensuring your business can adapt to industry changes without losing focus on patient and customer care.

How we help

Advantage

We develop the differentiation needed to stand out in a market shaped by trust, expectation, credibility, and changing customer expectations.

Performance

From category development to new service opportunities, we identify the levers that broaden relevance, increase revenue, grow margin, and enhance customer satisfaction.

Operational Excellence

We align people and process to help healthcare organisations deliver efficient, scalable operations that support clinical outcomes and commercial performance.

Connect with our Retail Experts

Case Studies

natural health

Category Growth for Gut Health

When Go Healthy expanded its focus on the gut health category, FRG helped drive in-store action through a nationwide educational roadshow. By bringing together pharmacy and health retailers, the events built vital awareness and skills. Ultimately, the roadshow gave frontline teams the confidence to effectively support their customers on the path to better health.

Dental products

Prosumer Dental Solution

Driven by a growing demand for specialist dental products among health-conscious consumers, industry supplier Henry Schein Dental partnered with FRG to develop OralCarePlus, a direct-to-consumer sales channel. By seamlessly integrating in-clinic and online channels, OralCarePlus offers a curated range of unique products that allow consumers to extend the benefits of professional clinical care into their own homes.

First Retail Group Ltd (FRG)

FRG is an award-winning specialist retail consultancy driving commercial growth across consumer destinations, retail, hospitality, tourism, and healthcare. We integrate performance strategy, risk management, and customer experience design to give organisations a distinct market advantage.

Contact

Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ

hello@firstretailgroup.com

DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415

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