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Development Response

Thriving through disruption and change. When trading conditions shift or crisis strikes, towns and business districts need more than high-level advice—they need realistic, hands-on support. At First Retail Group, we work alongside local councils, precinct leaders, and businesses to spot financial risks early and adjust operations before sales take a hit.

Whether you are managing long-term changes in consumer habits or navigating acute disruptions like major roadworks and economic downturns, we help steady the local economy. Our team brings deep experience in crisis recovery, working directly with leadership teams to protect local trading, resolve friction on the ground, and keep your commercial community viable for the long haul.

How we help

Resilience Solutions

Delivering strategic frameworks and enablement programmes that build proactive resilience. We work with organisations and commercial communities to reduce risk and ensure future readiness – building confidence and reducing potential impacts.

Adaptation & Evolution

Consumer expectations and commercial realities shift rapidly. FRG helps organisations stay ahead by translating changing audience behaviours, needs, and demands into clear, actionable strategies – that help maintain relevance and performance.

Recovery Solutions

We guide organisations and communities through the aftermath of severe disruption. With extensive experience navigating high-stakes operational challenges, we provide the solutions needed to rebuild, recover, and emerge stronger.

Connect with our Retail Experts

Case Studies

Safety, Welfare & Crime reduction

Kia Haumaru - Hutt City Council

Launched in July 2024 by Hutt City Council, the Kia Haumaru Safer Centres Programme was developed by First Retail Group and delivered in partnership with the New Zealand Police. Addressing rising challenges of retail theft, antisocial behaviour and welfare concerns, First Retail Group delivered training to around 1000 front-line staff in the retail, hospitality, healthcare and service sectors across the district. This capability and confidence-building initiative equipped over 650 customer-facing staff with the essential skills needed to manage risks and improve overall community safety.

Hato hone st john bleed control

New Kits Boost Preparedness

The public-access bleed control kit programme further strengthens Hato Hone St John as New Zealand’s trusted leader in trauma preparedness, making vital public-access kits as essential and accessible as AEDs. To commercialise this category, First Retail Group built a robust strategy that assessed trends, developed range recommendations, and created a go-to-market strategy centred on driving national awareness, securing adoption across crowded retail environments, and seamlessly bundling the packs with existing first aid solutions and critical trauma training.

First Retail Group Ltd (FRG)

FRG is an award-winning specialist retail consultancy driving commercial growth across consumer destinations, retail, hospitality, tourism, and healthcare. We integrate performance strategy, risk management, and customer experience design to give organisations a distinct market advantage.

Contact

Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ

hello@firstretailgroup.com

DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415

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