Partnering with First Retail Group means a collaborative process where you stay informed from day one. We work side-by-side with your team to understand your exact priorities, shaping practical strategies tailored to your budget, timeline, and operating reality. By remaining agile as project dynamics evolve, we ensure our approach builds genuine stakeholder buy-in, adapts to new opportunities, and delivers lasting commercial impact.
We listen carefully to interpret your needs and priorities – ensuring our approach and deliverables are aligned perfectly right from the start.
Every engagement is built directly around your specific objectives, budget, and timeline – delivering practical strategies shaped for your organisation and market.
Our flexible approach and delivery model enables us to pivot seamlessly as your project evolves, turning shifting needs and unexpected potential into a competitive advantage.
We work closely with your organisation to develop solutions that build participation, trust and change – ensuring buy-in and maximising success.
Let’s start with an informal chat about your goals and where we can help.
We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.
Level 3, 44 Victoria Street, Wellington, 6011
New Zealand
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
© 2026 First Retail Group. All rights reserved.
First Retail Group recognises the Tangata Whenua and First Nations people as the traditional custodians of the lands we operate on. We are committed to fostering meaningful partnerships with these communities, based on mutual respect, collaboration, and a shared commitment to a sustainable future.
Working Together